Bonuses available for:
"The playbook these turbulent times demand"
“Owen Fitzpatrick puts his finger on something every great leader eventually learns the hard way: power rests on belief long before it rests on force. Inner Propaganda shows you how to shape belief ethically — starting with your own — and it's the playbook these turbulent times demand”
Tony Robbins
Philanthropist, Global Businessman, and #1 New York Times Bestselling Author
"Take control of these powerful inner narratives"
“Inner Propaganda provides something we haven’t seen before. It shows us not just how we form and select the beliefs that shape our thinking, but also how those beliefs take root and dictate our decision-making. Best of all, it provides clear steps for how to take control of these powerful inner narratives and transform them into better life choices.”
Robert Cialdini
Author of Influence and Pre-Suasion
"The book you didn't know you need"
“We’re very good at spotting bias in other people, but often blind to it in ourselves. That’s what makes it so powerful. If you’ve ever been certain and wrong, Inner Propaganda is the book you didn’t know you need.”
Jonah Berger
Bestselling Author of Contagious and The Catalyst
“Inner Propaganda makes a crucial argument: the belief systems tearing us apart aren’t just imposed from outside, they’re constructed from within. As Fitzpatrick teaches you how stories hijack your beliefs, he’s demonstrating it in real time. A hard book to put down, which is part of the point.”
— Zoe Chance, Bestselling Author of Influence Is Your Superpower
“Before we can influence others, we must understand the stories shaping their thinking. Inner Propaganda exposes the hidden narratives that drive belief and behavior and helps leaders guide hearts and minds with intelligence and empathy.”
— Phil Jones, Author of Exactly What To Say
“People think their thoughts are about reality. They’re not. They’re about the last time they thought the same thought. Inner Propaganda pulls back the curtain on that magic show, and the moment you see the trick, you’re already free of it."
— Dr. Richard Bandler, co-creator of NLP
“If you're a human in the world today, you need this book. This book is a deep dive into what makes you tick, why and how you believe what you do, and how you can influence yourself to change those beliefs to better your life, your work, and your relationships. If you're a leader in the world today, you need this book times two. By learning your own inner propaganda, you'll learn the best way to positively influence those you work with improving work culture, performance, innovation and engagement.”
— Cait Donovan, Author of The Match Move and Burnout & Leadership Expert
Inner Propaganda
Your inner story war never ends
But now, you can choose which side wins
“Your brain is a powerful storyteller, and not always a reliable one. Owen Fitzpatrick’s Inner Propaganda is a sharp, eye-opening look at the hidden narratives driving our beliefs and the influence they hold over our lives.”
— Henna Pryor, Author of Good Awkward
“Inner Propaganda makes the case that your brain isn’t always on your side. Then it lays out a detailed blueprint for how to turn it into your greatest ally and most powerful advantage. Owen Fitzpatrick has given us the kind of book Robert Cialdini might have written if his interest were in how to influence ourselves rather than other people.”
— Michael F. Schein, Author of The Hype Handbook
“Inner Propaganda is the kind of book that makes you stop and question the voice in your own head. Owen Fitzpatrick takes a complex idea—how our beliefs are shaped and manipulated—and makes it both accessible and deeply personal. It’s a sharp, thought-provoking read that challenges you to take back control of the stories you believe.”
— Dr. Marshall Goldsmith,
The Thinkers50 #1 Executive Coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won’t Get You There
Limited time only
Exclusive pre-launch bonuses
When you order Inner Propaganda today, you get free access to over $600 in practical tools to help you master the framework and apply it to your team, your decisions, and your leadership.
Value: $197
Inner Propaganda Masterclass
Your brain has been running the same propaganda loop for years. This one-off 60-minute masterclass teaches you to spot it, name it, and shut it down, before it costs you another decision.
Value: $297/year
Launch Team Community Access
Get exclusive access to a private community of leaders, coaches, and change-makers who are all working to win their internal story wars.
Value: $97
Exclusive Launch Interview
An unscripted, in-person conversation where Phil Jones interviews Owen about the stories behind the book—the research, the failures, the breakthroughs that didn't make it into the final manuscript.
Value: $47
Field Notes Implementation Workbook
A practical workbook designed to help you apply the Feels Right, Fits In, Makes Sense framework to your actual leadership challenges, and not just hypothetical case studies.
Pre-launch bonuses
Order Inner Propaganda now and get over $600 in free bonus resources
Limited-time pre-launch bonus offer.
Bonuses available until August 4, 2026
Why this book now?
The stories that you sell yourself become the beliefs you buy into
Your brain has been selling you a story about who you are and what's possible. It's time to stop buying it.
“Leadership is hard. Juggling different realities—stakeholders, shareholders, and teams—is part of the job. The problem is that we don’t see the world as it is; we see it as our beliefs require it to be. That single truth is leadership’s biggest blind spot. Inner Propaganda cuts straight to the level that actually drives everything: meaning. It exposes the hidden mechanism behind your decisions, your culture, and your results. Owen Fitzpatrick has masterfully laid out a path for leaders pursuing genuine excellence to develop the kind of self-awareness most leaders avoid.”
— Dov Baron, Architect of the Emotional Source Code and the Anatomy of Meaning, Multi-bestselling Author, 5x Global Leadership Guru
"Inner Propaganda is a masterclass in how beliefs shape our behavior, decisions, and leadership. Owen Fitzpatrick brilliantly unpacks the invisible psychological forces that guide what we think is true. If you want to understand why people believe what they believe—and how to lead hearts and minds in an age of misinformation—this book is essential reading!"
— Howie Chan, Host of The Influence Anyone podcast
Why this book now?
A message from Owen
Why I wrote this book for you
The story I was telling myself about who I was had become unbearable. I believed I was worthless. I believed that nothing would get better.
Those beliefs almost killed me.
Since then I’ve studied the psychology of propaganda in places like North Korea, Afghanistan, and Washington, D.C.
I wanted to understand why people believe what they believe, even when those beliefs destroy them.
What I discovered was fascinating.
The same tactics governments use to control populations are the exact tactics your brain uses to control you. This "internal propaganda" is running 24/7, manufacturing your reality without your permission.
I've spent two decades working with leaders in over 100 countries, studying decision-making at Harvard and MIT, and tracking one question everywhere I go: How can we believe better?
Inner Propaganda is the answer to that question.
It explores the three forces that determine whether you trust yourself, whether your team follows through, and whether your decisions create the outcomes you want: "Feels Right, Fits In, Makes Sense".
If you've ever made the same leadership mistake twice, even though you knew better; this book is for you.
If your team resists strategies that should work, and you can't figure out why; this book is for you.
If you're tired of second-guessing yourself and want to lead with clarity instead of doubt; this book is for you.
Your inner story war never ends.
But now, you can choose which side wins.
— Owen Fitzpatrick
Time remaining to secure bonuses:
Pre-launch offer (time limited)
Bonuses
Get $600 of free bonuses when you buy the book during pre-launch
Secure your bonuses
Buy the book now and get $600 of free bonuses
Available only until August 4th, 2026
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Books authored
Owen has authored 9 books on behavioral psychology to date.
Published
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Languages
Owen has traveled to more than 107 countries and his books have been translated into more than 21 languages.
Translations
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Tedx Talk views
Almost 1.5 million people have watched Owen's Tedx Talk "Mind Control" on the topic of Inner Propaganda.
Tedx
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Podcast downloads
Owen's podcast "The Inner Propaganda Podcast" has enjoyed more than a half million downloads.
Podcast
"Every leader who wants to drive change first has to win the battle inside people's minds, and Owen Fitzpatrick shows you exactly how. He draws on decades of research and firsthand study of propaganda in places like North Korea and Rwanda, and wraps it all in stories that make this as fun to read as it is eye-opening. If you want to drive real, lasting change, this is the most important book you'll read this year."
Mike Goldman, USA Today Best-selling author, speaker, and leadership team coach
"Inner Propaganda is a masterclass in how beliefs shape our behavior, decisions, and leadership. Owen Fitzpatrick brilliantly unpacks the invisible psychological forces that guide what we think is true. If you want to understand why people believe what they believe—and how to lead hearts and minds in an age of misinformation—this book is essential reading!"
— Neil Gordon, Bestselling Author of The Most Powerful Sentence of All Time: A Fable About Persuasion
"I’ve had the privilege of knowing Owen for years, and I’ve watched him live out the very principles he shares in Inner Propaganda. This isn't just theory to him; it’s a craft he’s honed through years of global research and real-world application. He has an uncanny ability to simplify the most complex psychological concepts into something you can actually use. If you want to understand why you do what you do—and how to do it better—trust Owen. He’s the real deal."
—Scott Brodkorb
Chief Growth Officer, Improveit Home Remodeling
FAQ
Still got questions?
We've got your back.
Is this book for me?
If you're a leader who keeps making the same mistakes despite knowing better, this book is for you. If your team resists strategies that should work and you can't figure out why, this book is for you. If you're tired of second-guessing yourself and want to lead with clarity instead of doubt, this book is for you. Inner Propaganda is written for leaders, coaches, consultants, founders, and anyone responsible for influencing others; including yourself.
I've read plenty of leadership books. What makes this one different?
Most leadership books tell you what to do. Inner Propaganda shows you why you're not doing it (and how to fix it). It helps you understand the invisible belief systems running your brain and your team, so you can engineer buy-in without manipulation and make decisions you actually trust. It’s based on psychological principles drawn from studying propaganda in North Korea, Afghanistan, and Washington, D.C., and working with leaders in over 30 countries.
When will I receive my bonus materials?
Within minutes of submitting your order confirmation, you'll receive an email with login credentials and access to all bonus materials. Everything is hosted on our secure platform (Circle), so there's no complicated downloads or multiple logins. If you don't receive your email within 10 minutes, check your spam folder or contact Sandra (sandra@owenfitzpatrick.com).
Does my purchase need to be from Amazon to get the bonuses?
No. Any purchase of Inner Propaganda qualifies: Amazon, Barnes & Noble, Bookshop.org, IndieBound, or any other bookstore. Just submit your order confirmation number in the form above to claim your bonuses.
I already pre-ordered the book. Can I still get the bonuses?
Absolutely. If you pre-ordered before this bonus offer launched, you still qualify. Just submit your order confirmation number in the form above.
Is this offer time-limited?
Yes. These bonuses are only available during the pre-launch period (until August 4, 2026). Once the book officially launches, the bonus offer ends. If you want access to the Masterclass, Community, Launch Interview, and Field Notes Workbook, order now and claim your bonuses before they're gone.
I want to buy copies for my team. How does that work?
We love that! For bulk orders of 10+ books: You'll receive everything in the single-order bonus package, plus additional resources designed for teams (Book Discussion Guide, AI Owen App access for all 10 people, and Belief Audit Assessments for everyone). Simply purchase through your preferred retailer and submit your order confirmation to Sandra by email to claim team bonuses (sandra@owenfitzpatrick.com).
Can you deliver a keynote or workshop for my team?
Absolutely! For orders of 50+ books, you get a customized Belief Leadership Webinar for your team. For 300+ books, you get a customized virtual workshop for your entire team and one-hour coaching call. For 1,000+ books, you get a customized in-person keynote or workshop, plus one month of coaching (you just cover travel). For orders of 50+ books, contact Sandra (sandra@owenfitzpatrick.com) to make arrangements.
Is this based on real psychology or just personal opinion?
Inner Propaganda is grounded in decades of psychological research; from decision-making studies at Harvard and MIT to fieldwork analyzing propaganda tactics in North Korea, Afghanistan, and Washington, D.C. Owen Fitzpatrick has worked with Fortune 500 companies (Google, Pfizer, Morgan Stanley, Citibank, Merck, Coca-Cola, LinkedIn) and government agencies in over 30 countries. This book is based on applied psychology for real leadership challenges.
Can I share my bonus login with my team?
If you're buying for a team, we've got a special offer for purchases of 10+ books that unlocks the full bonus package for everyone, plus additional team resources (Book Discussion Guide, AI Owen App, Belief Audit Assessments). Email Sandra at sandra@owenfitzpatrick.com with your order confirmation and she'll handle the rest.
I don't have time to read another leadership book.
This book is a deep-dive on the pscyhological reasons you take the decisions you do and is packed with engaging stories that help you implement the framework in your life and business. Start with the bonuses (Masterclass and Field Notes) if you're short on time.
I'm skeptical of psychology-based leadership advice.
Skepticism is healthy. Inner Propaganda is grounded in the psychology of propaganda, decision-making research from Harvard and MIT, and real-world application with Fortune 500s and government agencies. Read Chapter 1. If it doesn't challenge how you think about belief and decision-making, don't finish it.
This sounds too theoretical for my industry.
Owen's worked in your industry. Over 30 countries, Fortune 500 companies across tech, finance, pharma, consumer goods, and government agencies. The framework applies everywhere because belief works the same way regardless of sector. If you lead people, you're dealing with belief; whether you realize it or not.
Stop letting your mind talk you out of your success
Inner Propaganda exposes the internal propaganda machine running 24/7 in your mind and shows you how to master it using the Feels Right, Fits In, Makes Sense framework.
Order Inner Propaganda now and get over $600 in free implementation resources.